Meet Your e-lofts’ General Manager, William Loving!

From property walkthroughs to resident events, William Loving is the backbone to e-lofts. We got the chance to speak with him about his job, his family and more. Learn more about this familiar face below!

What is your name and title at e-lofts?

My name is William Loving, and I am the General Manager.

Do you go by William or Will? What’s your preference?

William is fine.

Tell us about your position.

I oversee all operations of the e-lofts property here in Alexandria, VA. So I do everything from accounts payable, accounts receivable, marketing, outreach, PR, resident events, resident issues, tours, basically a whole gamut of responsibilities. I also train our team and make sure they have the best resources available to them. I work to set goals for them and help them reach those goals. Finally, I have to report to ownership as well as management, so I have to keep an open line of communication to those groups.

How long have you worked here?

I started in December 2016, so 8 months.

What’s your favorite part of the job?

My favorite part of the job is pushing the needle forward on the project, you know just seeing progress. Getting to see the fruits of the labor, and that applies to pretty much every area I work on. For example with sales I have seen us raise our occupancy, close deals on leases and reach the goals we set out to achieve here at e-lofts. As well as seeing the building transition. E-lofts a new property and we are still in the process of transitioning things over from construction to a smoothly running building, so essentially the progress is the best part about the job for me.

Another cool part about this job is that I get to be apart of something that is a first. A little tidbit about our building is that e-lofts is the first of its kind in the US!  We are an office building that has been converted to loft apartments that still have commercial zoning. So we are a live/work hybrid building. People can live here, or run their business out of their loft, or do a hybrid of both. We are the first property of that kind in the US and I get to be a part of laying the groundwork of what this could be in the future.

What did you do prior to working here?

I have about 12 years of experience in property management. I was in sales for about 7 of those years, I worked at other stabilized properties and at properties that were transitioned from a management company. I’ve pretty much worked for all the property management companies out there over the past 12 years. For the past 6 years I’ve been in a management role at different properties.

Describe a typical day at work.

So it starts very early, I get here around 8 o’clock. That gives me time to get reporting, emails, and my property walk all done before we open at 9. With the property walk I’m very picky about everything, the property has to look right, feel right and smell right. Then I just go through the schedule I set up the previous day of things we have to get done. Like today, I have to set up a space for our ownership team to meet here, I have a few conference calls, and then I have to do my daily responsibilities like making sure our accounts payable is up to date, our team is supported and our residents are being taken care of. I also am auditing our website and all our marketing material, so ensuring our in-house marketing team has everything they need.  I also meet with vendors daily to see if we can get lower prices or new services in our building. Everyday is just a whole lot of different jobs.

If you had a loft here, would you use it for live, work, or live/work? Why?

I would probably use it for both just because I feel like my work never ends. We’re always trying to make progress and that means working beyond the working hours. Also my wife has an interior decorating business so she could work out of the loft as well. You also get the tax benefits of having a commercial space which you can’t get anywhere else. So when you’re doing your taxes you can write off up to 49.9% of your rent for business purposes. Most lease agreements at other properties don’t even allow you to run a business out of the space. We’re one community where that’s possible, and if I lived here I’d want to take advantage of that opportunity.

What amenity do you think renters enjoy most and why?

I would say that they enjoy the coworking space the most. That’s where we put most of our focus when we put together our amenities. It is something that is unique to e-lofts, it’s a lounge that is set up for people who work from home. They can come down and work either privately or publicly. It has internet, relaxing music and puzzles to help people get the juices flowing. It’s definitely the most used space. It also has a common kitchen area that people come down to for lunch, and we use it for resident events. Most buildings don’t have something like that so it’s a huge selling point for us, especially in Alexandria. In the near future we’re going to be selling a few memberships to non-residents so they can come and use the space here at e-lofts, as well as at any other e-lofts, which there’s plans for more to open in the Washington D.C. area in the next few years.

What’s something people would be surprised to learn about e-lofts?

Someone who has never been here before would be surprised to hear about the history of the building. This space used to be the Department of the Army and then they downsized to a smaller space. This building sat vacant for six years with no plans for the future. It probably would have sat for another six years if ownership hadn’t seen a vision to repurpose it. So they bought it and gutted it to turn it into a luxury loft community with a dual purpose for working. The story on just how it came to be could really wow someone, how it was obsolete and now it could be the next big thing in the Washington D.C. area.

Besides that the tax benefits for people living and working in the same place is surprising. Coupled with the fact that it’s legal to do that here and doesn’t go against the lease agreement.

What are some of your favorite things to do here in Alexandria?

So I don’t live in this area, but even so, what makes me come out of the boondocks is Old Town Alexandria. There’s so much to do here from the waterfront, to the art galleries, the torpedo factory, lots of restaurants, and just the feeling you get there is very cool. I love the architecture there. That is definitely the highlight of Alexandria for me.

The other awesome thing about this area is all the food that you can’t get anywhere else in DC. It’s like an international hub for the culinary industry. Everything you could want is all right here. There’s a ton of shopping as well, so everything you could need is all close by. It’s a great center point and e-lofts is kind of tucked away so you don’t have to be right in the middle of everything.

What’s one of your favorite spots to grab a bite in town?

In Sherlington, which we’re less than a mile from, my favorite place is Best Buns Bread Company on Campbell Ave. I go there for breakfast or their Best Buns burger. It’s attached to The Carlyle Restaurant. It’s definitely my go-to but that area has so many food options.

Finish this sentence: “When I’m not at work, I’m…”

When I’m not at work, I’m treasuring the time that I get to spend with my wife and my almost one-year-old daughter. So whether that’s us going to the park, or playing at home or shopping at the mall for her wardrobe that she keeps growing out of, I just like spending time with them. This past weekend I took her to Cars and Coffee in Annapolis because I like cars, “car” was one of her first words actually. I try to spend as much time as I can with my family.

Can you share a fun fact about you?

I’m passionate about cars. Cars are just my thing, anything that has to do with them I’m interested in. In another life I should have been a car salesman or owned a car restoration shop, and maybe, who knows, one day.